It’s an iterative development process that ensures solutions are desired by customers and users while also ensuring the solution is feasible, economically viable, and sustainable throughout its lifecycle. Design Thinkingĭesign Thinking is integral to customer centricity. Product Management is responsible for coordinating and bringing new solutions to market while ensuring the ongoing success of existing products. Customer-centric governments and nonprofits create resilience, sustainability, and the alignment needed to fulfill their mission. Create customer lifetime value – Move beyond a transactional mentality and focus on the overall customer relationship over the solution’s life.Ĭustomer-centric businesses create greater profits, employee engagement, and customer satisfaction.
Build whole product solutions – Design whole product solutions for the user’s needs, ensuring that the initial and long-term user experiences are optimal and evolve as needed.Think and feel like the customer – Apply empathy and strive to see the world from their customers’ point of view.Understand the customer’s needs – Invest time in identifying and building solutions that address these needs.Focus on the customer – Employ user and market research, including developing personas, to align and focus the organization on specific, targeted user segments.This dimension of APD encourages Agile Teams to: This mindset motivates long-term customer relationships, enabling more customer value, often in unexpected ways. It puts the customer at the center of every decision, deeply considering the effect on its end users. Customer CentricityĬustomer Centricity is a mindset and way of doing business that focuses on creating positive user experiences and customer engagement with the organization’s products and services. This mindset and way of doing business put the customer first, at the enterprise’s core, to provide positive customer experiences and build long-term relationships. Customer Centricity and Design ThinkingĬustomer centricity and design thinking comprise the first dimension of APD. The following sections describe each dimension of APD. The mutually supportive capabilities of the APD competency create opportunities for sustained market and service leadership. DevOps and the Continuous Delivery Pipeline.Customer Centricity and Design Thinking.This capability requires balancing the focus on execution and customers, ensuring the creation of the right solutions, for the right customers, at the right time.įigure 1 illustrates the three dimensions of APD: Why Agile Product Delivery?Īchieving business agility requires Agile Teams and Agile Release Trains (ARTs) to increase their ability to deliver innovative products and services rapidly. The Measure and Grow article provides a self-assessment for each competency, including APD, to evaluate a team’s proficiency and identify improvement opportunities. Geoffrey Moore, Escape Velocity Agile Product DeliveryĪgile Product Delivery is one of the seven core competencies of SAFe, which is essential to achieving Business Agility. If you pass the exam, you will receive a certificate as a SAFe 6.0 Agile Product Manager (APM).Specifically, you can take the time to develop and bring to the table an outside-in, market-centric perspective that is so compelling and so well informed that it can counterbalance the inside-out company-centric orientation of last year’s operating plan. This training prepares you optimally for the exam. You can take the SAFe 6.0 Agile Product Manager (APM) exam with Scaled Agile Inc. This is an official training licensed by Scaled Agile Inc.® Is there an exam? How does it work and what is there to consider? Dies bietet kostenlos Materialien, Videos und Tools, die die Anwendung von SAFe in der Praxis unterstützen. Buch Organisation in einer Digitalen Zeit von Malte Foegen. Teilnehmertasche mit Materialien von wibas u.a. das offizielle Workbook (englisch) zu SAFe 6.0 Agile Product Management (APM) der Scaled Agile Inc.®.Participants with experience as a product manager, product marketing manager, product owner, business owner, or with bringing products to market will benefit from this course. A background in product or solution management is recommended. Teilnehmer dieses Trainings sollten mit agilen Prinzipien und Praktiken vertraut sein und bereits an mindestens einen SAFe®-Training teilgenommen haben (z. Welche Voraussetzungen sollte ich für dieses Training erfüllen?
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